Our History
The story of our partnership and commitment to Canadian influencer marketing
The Club de Presse Blitz has just partnered with Plik, Canada's largest digital influencer directory, enabling its members to more quickly obtain contact information and data for thousands of digital influencers across the country.
For DataBlitz, which maintains a digital database of over 38,000 contacts across all media, newsrooms, and information platforms in Quebec and Canada, partnering with Plik was a natural choice to provide its members with the best tools to succeed in their marketing strategies.
A Strategic Partnership
Given the popularity of social media and the influence of content creators, its members are increasingly adopting mixed marketing approaches that combine tactics targeting both traditional media and influencers. Now, they can not only quickly create their press lists according to their specific needs via DataBlitz, but they can also complement their marketing strategy by identifying Plik influencers based on their industry sectors, performance, audiences, and several other constantly updated data points.
"Influencer campaigns are essential to every company's marketing strategies. For me, there's no doubt that communications specialists must, at one point or another, collaborate with an influential content creator, whether their platform is YouTube, Facebook, Instagram, or Snapchat. Plik's detailed and user-friendly structure will make every publicist's job easier. I'm proud to partner with the DataBlitz media database to offer its members this complementary and essential service in this digital era."— Caroline Cormier, Founder and President of Plik
"Since its creation 35 years ago by Gérard Grégoire, the Club de Presse Blitz has always evolved with industry trends and the new realities of its members. By partnering with Plik, we're continuing the company's evolution exactly as its founder would have wanted, and we're extremely proud of this. We also strongly believe in Plik's potential and its founder Caroline Cormier, and we're thrilled to offer this additional service to our members."— Joann Patenaude, President of The Montréal Office and Owner of DataBlitz
Our Companies
Club de Presse Blitz
Founded in Montreal in 1984 by Gérard Grégoire, the Club de Presse Blitz is a media and journalist directory updated daily, comprising over 38,000 contacts referenced in politics, radio, television, print, and digital media.
Plik
The Quebec company Plik lists nearly 4,000 digital influencers in Canada, categorizing them by their platforms, industry sectors, performance, and audiences.